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There
are many ways of seeing the way in which society changes. We
have learned tomes produced by earnest academics describing how
peoples' way of living has changed over the centuries. We have
old films and photographs which show how things were and, of
course, museums. All of these stand some chance of being inaccurate,
of giving a distorted or partial view. Academics often have an
agenda they wish to promote, not to mention royalties to earn
from their books. Old films and photographs are to a large extent
self-selecting. The Black Country museum and similar recreations
of times past are necessarily limited by what is still available
to be seen.
Obviously
we need a more mathematical approach to our history to go with
these things and so give our ideas more rigour. And that's just
what the Office for National Statistics (ONS) can do for us.
The ONS publishes the inflation figures and, of course, to do
so, it has a collection of (650) goods and services, the prices
of which are assessed each quarter to so how they have changed.
But not only does it look at the prices regularly, the ONS also
updates its 650-strong basket' of goods and services annually,
to better reflect public spending habits. And the latest changes
have just been published. The shifting of goods and services
in and out of the basket gives a valuable insight into the changing
nature of shopping habits and the evolution of life in the UK.
So, what specifically can we see from all this?
Well, to deal
with the important items first - lip gloss and electrical hair
straighteners have replaced lipstick and hair dryers in the basket
of goods used to calculate inflation. The 2010 basket sees the
entrance of small bottles of mineral water that reflect our obsession
with hydration. This has replaced the fizzy canned drink as consumers
become more health-conscious. Our personal health and eating
habits are also a factor in the introduction of cereal bars and
allergy tablets. "Cans and jars of baby food have been removed
since spending on these items is less than on powdered baby formula,"
the ONS said. Eyesight tests, now free in some areas, have been
taken out of the basket.
Changing
technology is indicated with the introduction of Blu-ray disc
players and also of of computer games and accessories. With many
people taking their photos on mobile phones or on digital cameras,
the disposable camera makes way. At home, the rather dubious
maintenance policies, such as those taken out for televisions
or central heating systems - enter the basket. In the bathroom,
liquid soap has replaced individual bars of toilet soap.
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But what about the historic perspective? Well,
when it started in 1947 and then on into the 1950s, the mangle,
crisps, camera film, toilet paper and dance-hall admissions were
all included, but candles and swedes were removed. It is interesting
that candles, which were kept in a drawer ready for when they
were required for power cuts, have since re-emerged as decoration,
a way of creating a pleasant atmosphere and reducing stress.
Swedes have come back too, although probably not to the same
extent, mainly because they don't reduce stress. Likewise, we
lost frozen cod fillets in the 50's and hake in the 70's. Does
this mean that we eat less fish now or have our tastes become
more sophisticated'? |
In
the 1970's, we had the emergence of cassette recorders and more
importantly, the dried mashed potato as a force to be reckoned
with - particularly Cadbury's Smash: For mash get Smash' - voted
the second best advertisement of all time. At the same time,
we became more continental when yoghurt and duvets made it onto
the list. With the rise of the car, bicycle tyres left the index.
It is only relatively recently that bicycles have come back into
fashion, as a health thing, although not chez Buckingham. It
is surprising that it was only then that the very uncomfortable
shirts with loose collars were finally regarded as outmoded.
I know - I used to wear them when I went to Court. In the last
decade, mobile phones have come to the fore, but 35mm camera
film has finally gone. Fruit smoothies and muffins have come
in but Top 40 singles, slippers and gin have all gone. Clearly,
fings ain't what they used to be.
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